- Treasure – YG Leisure’s newest boyband – could also be pretty new to the Ok-pop scene, however its members have already got huge goals.
- “I would like (we) to be extra than simply idols. I would like each member of the group to be an artist in their very own proper,” co-leader Choi Hyun Suk mentioned, sharing his imaginative and prescient with The CNBC Dialog.
Boy group Treasure attends a pink carpet occasion on the 2022 Mama Awards in Osaka on November 30, 2022.
Yuichi Yamazaki | AFP | Getty Photographs
Treasure – YG Leisure’s newest boyband – could also be pretty new to the Ok-pop scene, however its members have already got huge goals.
“I would like (we) to be extra than simply idols. I would like each member of the group to be an artist in their very own proper,” co-leader Choi Hyun Suk mentioned, sharing his imaginative and prescient with The CNBC Dialog.
His dream has at all times been to carry out at halftime on the US Superbowl, mentioned the 24-year-old artist, the oldest member of the group.
“I do know it is actually arduous, however this sort of dream, even when I simply come to the sting of this dream, I actually need to maintain on to this dream and never let it fade away, similar to I envision our band, Treasure.”
Treasure debuted in 2020 as Covid-19 unfold wildly world wide. It began as a 12-member group, however two of them left in November final 12 months, leaving the boy group with simply 10 members.
Three of its members — Choi and co-leader Park Jihoon (who goes by the stage title Jihoon), in addition to rapper Yoshinori Kanemoto, higher referred to as Yoshi — spoke to CNBC concerning the group’s humble beginnings.
Treasure was educated and cared for by YG Leisure, a South Korean leisure firm that additionally operates as a report and music manufacturing firm.
The boy band was fashioned via a survival program referred to as YG Treasure Field, the place trainees competed for a spot on what would turn into the boy band now referred to as Treasure.
Every of the contestants educated with YG for a unique variety of years – the longest being 6 years, earlier than competing in YG’s Treasure Field.
Different South Korean leisure firms, resembling SM Leisure and Hybe, additionally maintain Ok-pop coaching applications.
YG’s efficiency analysis for trainees “checks our private means to carry out,” Jihoon mentioned, including that they normally search for individuals who match the corporate’s imaginative and prescient for an artist.
“It sounds easy, nevertheless it’s additionally fairly a tough course of,” mentioned the 23-year-old.
The present led to January 2019 and Treasure debuted a 12 months later, releasing their first single album in August 2020.
The debut got here because the Covid pandemic was nonetheless raging world wide and reside live shows weren’t permitted. This compelled the band to depend on selling their music on-line – a novel expertise for the band.
“I believe as artists, it is a ‘human to human’ job, that is why exhibits and stage performances are totally different when there are not any followers in entrance of us, and as an alternative we have now to add movies,” Jihoon mentioned.
“There have been occasions once I felt just like the interplay was a bit missing.”
Requested about among the largest classes realized up to now, they mentioned placing extra time into observe was paramount.
“Prior to now, we undoubtedly regretted not spending our time (properly). However over time, we (study) the way to spend our time higher and use it extra properly,” Jihoon mentioned, including that they realized how necessary expertise like rapping, dancing and singing are for performers.
“The senior artists (informed us) that after we debut, we are going to remorse not practising extra,” Hyun Suk added. “I believe we undoubtedly felt that straight. And that is what drives us to coach extra.”
Each time I have been via that failure, I really feel like I’ve realized to choose myself up and transfer on, and that is why I am the place I’m immediately.
Jihoun
Co-Head, Treasury
What’s going to they are saying to budding artists who need to be like them? Overcome your failures.
“Simply since you failed, don’t be concerned. I actually failed quite a bit, I believe,” Jihoon mentioned. “Each time I have been via that failure, I really feel like I’ve realized to rise up and transfer on, and that is why I am the place I’m immediately.”
Yoshi, the 23-year-old Japanese-Korean rapper within the group, added that point spent with family members shall be sacrificed throughout the journey.
“In the event you began this journey since you wished to attain this dream so badly, you need to take pleasure in it to make it price it, irrespective of how arduous it’s.”
Earlier this month, YG introduced that Treasure’s second full album shall be launched on July 28. Their final full album was in 2021.