A fictional company noted in the MCU, which has already appeared in other Marvel movies and shows, is present in Captain America: New World Order.
After 15 years, the MCU has produced so many Easter eggs and so many pieces of connective tissue between its more than 40 projects that it can be hard to keep track of it all, even for the most seasoned fans.
Sometimes a given reference has been so subtle it’s almost unnoticeable, like when Tony Stark had a prototype Captain America shield in his workshop in the original. Iron Man.
Cap Set 4 photos feature the Roxxon logo
Recently revealed set photos from Captain America: New World Order (via atlanta_filming on Instagram) showed signage featuring the logo of Roxxon, the universe’s fictional energy company that’s been referenced numerous times in the MCU, including all three Iron Man movies.
The first appearance of the Roxxon logo dates back to 2008 Iron Man during the final fight of this film.
In iron man 2the company logo was again spotted on one of the cars in Monaco:
And then in iron man 3the entire climactic battle sequence took place on the tanker Roxxon Norco.
Roxxon also featured in the first season of Lokiwhere some of the action took place at a company-owned Roxxcart store.
Additionally, Roxxon’s presence is felt in She-Hulk: Lawyer and even in the MCU One-Shot A funny thing happened on the way to Thor’s hammer.
A brief history of Roxxon
In the pages of Marvel Comics, the Roxxon Energy Corporation first appeared in an issue of Captain America starting in 1974. The company was created by prolific comic book writer Steve Englehart who also imagined popular heroes like Shang-Chi and Star-Lord.
It’s generally unknown what kind of entity Roxxon is in the MCU. There was a reference to a disastrous oil spill they had caused in Iron man 3. There were also several references to the company in the series produced by the now-shuttered Marvel Television arm, but those entries are mostly of dubious canon status.
The comic book version of Roxxon is known to often have sinister intentions and a lot of criminal negligence regarding his actions. Comics Roxxon has been told to set the bottom line on everything else and is willing to go as far as violence for a profit.
In the MCU, Roxxon just hasn’t had enough screen time for fans to get a good read on how he works. Captain America 4 seems to continue the trend of just having the logo visible in the background of a scene. But perhaps future films and series will serve to further flesh out the company into something more closely resembling its comic book counterpart.
Captain America: New World Order hits theaters May 3, 2024.